You may have noticed our new name and bold new look. AD1 Holdings’ (ASX: AD1) is now AdNeo, marking a major milestone in our journey as a high-value, stable investment firm focused on sustainable growth..
The Journey to AdNeo
Our new identity, AdNeo, represents a bold step forward while staying true to our roots. The subtle reordering of the letters from “AD ONE” to “ADNEO” is a symbolic nod to our consistent DNA, even as we grow. Plus, “neo” means “new” in Latin—further signaling our evolution.
A Fresh Visual Identity
To modernise our new look and feel, we moved from the muted navy of the past to a bright cobalt, a lively lime green, and contemporary typography paired with tech-inspired imagery. This fresh look sets the tone for our next chapter.
Exciting New Acquisitions to Fuel Our Growth
This rebrand isn’t just about a new name, logo, and colour palette—it’s about reinforcing our commitment to acquiring and growing innovative businesses. As AdNeo, we’re focused on high-growth SaaS and services companies, unlocking cross-portfolio value for long-term success.
We’ve recently acquired three standout companies that align perfectly with our vision:
- ApplyDirect: A leader in private job boards for government organisations, now poised for even greater success.
- Art of Mentoring: An award-winning platform scaling mentorship programs worldwide, especially in the U.S.
- Oliver Grace: An Australian creative agency that helped shape our new brand identity and updated website.
Looking Ahead: Strengthening Our Position
With our refreshed name and identity, we’re more committed than ever to solidifying our market position, expanding our portfolio, and delivering lasting value for our shareholders. Our strong financial performance and growth strategy position AdNeo for continued success.
For more details, visit our ASX page or check out our recent reports.
